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Case filed in opposition to Layer’r fragrance model over physique spray adverts selling ‘rape tradition’



Delhi Police has registered a case in opposition to a fragrance model for allegedly selling ‘rape tradition’ by its ads, police stated on Thursday.

The case was registered following a grievance by the Delhi Fee For Girls (DCW) chief Swati Maliwal final week. She had additionally written to the Union Minister of Data and Broadcasting Anurag Thakur looking for his intervention within the matter.

After the letter, the ministry had directed that the commercial was taken off air and the social media platforms, the DCW stated.

The panel had issued a discover to the Delhi Police asking it to file an FIR in opposition to Layer’r, alleging that the agency’s adverts promoted gang-rape tradition. The corporate had issued an apology earlier this week for the ads whereas stating that they have been aired solely after due and obligatory approvals.

“On the grievance of Delhi Fee for Girls Chairperson Swati Maliwal, Particular Cell, Delhi Police has registered an FIR beneath Part 67 IT Act (Punishment for publishing or transmitting obscene materials in digital kind) within the matter of misogynistic commercial by Layer Shot’ fragrance model which was lately performed in mass media,” the DCW stated.

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Objecting strongly to the 2 adverts, which based on her promoted a rapist mindset, Maliwal had issued a discover to Delhi Police on June 4 looking for motion within the matter.

On my grievance, the Delhi Police has registered an FIR within the matter. I hope robust motion is taken in opposition to the house owners of Layer Shot firm in addition to these concerned in creating and publishing this outrageous commercial on TV, which clearly encourages poisonous masculinity and gang rape, she stated within the discover.

She additionally stated that she hopes that the I&B ministry will put in place a stringent system in order that such an commercial isn’t performed on TV once more.

“Exemplary motion on this matter is required to trigger deterrence in opposition to ads encouraging sexual violence in opposition to girls and ladies, she added.

The corporate had stated that they did not intend to harm anybody’s sentiments. That is close to our latest two TV ads of Layer’r SHOT on numerous broadcasting platforms.

“We, the model Layer’r SHOT, want to inform every one that solely after due and obligatory approvals, we’ve got aired the ads, whereby, we by no means supposed to harm anybody’s sentiments or emotions or outrage any girls’s modesty or promote any kind of tradition, as wrongly perceived by some,” the corporate had earlier stated.

They’d stated that they’ve voluntarily eliminated the ads from numerous platforms. Nevertheless, we sincerely apologise for the ads that consequentially brought on rage amongst people and a number of other communities and beg their pardon.

“Most significantly, we’ve got voluntarily knowledgeable all our media companions to cease the telecast/broadcasting of each the TV ads from June 4 with speedy impact,” the corporate had stated within the wake of the controversy.

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