OML Leisure Pvt. Ltd. is a content material and leisure media home that has been on the epicenter of driving cultural affect for manufacturers in Asia and the world over. OML can be one of many prime builders of the ecosystem of the creator economic system.
They function on the intersection of manufacturers, communities, creators and audiences. We’re within the enterprise of understanding manufacturers and serving to them create memorable moments of engagement with their audiences whereas driving their enterprise objectives.
Their award-winning model communication and branded content material company works with 300+ main manufacturers to develop content material advertising and marketing options that affect popular culture at scale. Content material options span digital campaigns, TVC’s, DVC’s, Creator lead content material, AFP’s on OTT, influencer advertising and marketing, social commerce, podcasts and extra.
OML additionally manages a expertise roster of 90+ comedians, creators, writers, administrators, showrunners, and influencers and has created digital branded content material with a creator community of over 1700+ artists the world over in 20 nations.
Their authentic content material IP studio packages and produces reveals for OTT platforms and has produced 45 scripted and unscripted authentic reveals throughout genres for tv and OTT platforms.
The groups work remotely from throughout the globe with key clusters of groups headquartered in Mumbai, Russia & Poland. Our 200+ sturdy staff creates media properties which might be related to an engaged and related fan base.
What’s within the title?
OML stands for Solely A lot Louder. Again within the day one in all our early traders noticed an advert for a sound system that mentioned ‘solely a lot louder ’ and effectively the title caught!
What we do?
Our providers embrace
Communication and Content material:
● We create cutting-edge digital communication and content material options for manufacturers that span a extremely wide selection – campaigns might be social first on platforms like IG/FB/TikTok, to campaigns the place we’ve crafted bespoke branded reveals and even create 360 TVC and digital campaigns.
● We accomplice with creators and storytellers to develop and create branded content material. The creator room is a singular Social Media answer we’ve crafted for manufacturers.
Creator Administration: Our creators are solely getting greater – making the main company to create a cultural affect in India and the world over.
OML Studios & OTT Content material: We package deal and produce authentic fictional and unscripted content material that appeals to in the present day’s digital viewers. This contains manufacturing for OTT content material in addition to for model TVC’s, music movies, model movies
and many others.
Knowledge and analytics: We now have a really sturdy information and analytics follow that helps us information content material, creator, and distribution choices. We additionally work with each model and writer platforms – utilizing this to drive programming, content material curation, and inventive choices.
Why we do it?
- We’re captivated with creating cultural moments. We’re pushed by popular culture and our continued efforts to affect it in small and massive methods.
- We now have a creator-first strategy in all that we do.
- We’re on the epicenter of disrupting how content material has labored and utilizing know-how and analytics to drive environment friendly and efficient content material distribution.
How we evolve?
- We create developments that others sustain with!
- We noticed the comedy growth coming earlier than it even began.
- We rent wonderful younger expertise which helps us keep one step forward of the competitors.
- We perceive how platforms intrinsically work and use that information to create insights that drive the selections of tomorrow.
Social accountability in social media
- We all the time advise our purchasers – whether or not they’re manufacturers, creators or platforms to operate throughout the frameworks that exist and be trustworthy and clear within the content material we’re placing out.
- Belief your viewers to know when one thing is an advert or a branded collaboration – we’ve seen the perfect efficiency of content material when it’s trustworthy
- Do qualitative checks on all the things to make sure these requirements are met.
- Work with manufacturers which might be aligned with this considering.
- Work carefully with platforms to remain abreast of adjustments and insurance policies.
Want of the hour
Nice insurance policies will comprise legal guidelines that defend those that are susceptible & deter the unfold of misinformation. Nevertheless it’s essential that they permit creativity moderately than stifle it, they may work for the complete ecosystem – audiences, creators & the platforms as effectively.
We discovered the arduous method
- We’re all the time trustworthy with purchasers about our opinion of whether or not one thing will work in tradition
- We’d moderately say no to a mission we don’t consider in, than pressure groups to smile and bear it
- When artists are taken care of, they do their finest work – and that helps each the company and the model meet their objectives
Did we simply share that?
- Being requested to re-write a quick as a result of we all know the TG higher, or moderately is the TG
- “Desk for 2” as a request at our workplace reception when Cafe Zoe was a well-liked neighbor.
- Two folks within the purchasers’ staff have the identical title and one in all them had a baby. Round 5 folks from our staff and a dozen extra from numerous different firms congratulated the flawed one on turning into a father
They work with us
Our purchasers embrace Manufacturers, Platforms, and Creators.
Some Manufacturers that we work with: Bacardi, Pink Bull, Levi’s, CRED, Gray Goose, Nykaa, OnePlus, Spotify, Bombay Sapphire, Tinder, Dewar’s, Swiggy, Patron,
Some Platforms that we work with: Google, YouTube, APV, Netflix, Hotstar.
We handle a slate of over 90+ creators in India spanning comedians, influencers, writers and mentalists. We’ve additionally labored with 1700 high international creators within the final 4 years.
Additionally learn: Company Function: Stonks Studios
Business as we foresee
The previous few years have seen some wonderful transformations within the digital world.
Snackable short-form content material continues to be on the rise and the remainder of the world is catching up with China’s amazon content material/social-commerce area. We’re anticipating to see nice progress in social, stay, and content material to-commerce campaigns
Creators will proceed to drive the ‘next-new’ and are main the transiting to the Internet 3 world.
‘Creatives’ (at businesses and types) and ‘Creators’ are working collectively to drive storytelling that enchants however on the identical time drive enterprise progress.
Shoppers are rejecting/skipping over-kill promote promoting and are receptive to genuine engagements
A day with out Web
Generally a day with out the web is simply what you want! We love for folks to have the ability to change off, disconnect and simply be.
We began WFH even earlier than Covid pressured everybody else too. In the course of the first lockdown, “WFH Wednesdays” rapidly grew to become “No-calls Wednesdays” and it’s one thing we’re very blissful to carry again once we can.
We now have a compulsory month-to-month off to offer everybody a possibility to expertise precisely that – No Web!
Lastly, are you hiring?
OML is changing conventional inventive businesses and we’re wanting so as to add inventive folks to our groups who get the digital media drift. Apply you probably have what it takes!
OML can be constructing a creator tech software, Speculation – the perfect social media prediction engine. We’re in search of expertise to assist us scale it.
Examine jobs.oml.in for vacancies.