GURGAON, India , June 13, 2022 /PRNewswire/ — Justwords, an award-winning Content material Advertising and marketing-led digital advertising company, celebrates an necessary milestone this June – that of finishing 12 years within the trade. Already established as a frontrunner within the content material advertising and Search engine marketing-driven digital advertising area, Justwords has maintained a gradual development fee, persevering with to carve a particular area of interest for itself within the content material and Search engine marketing area. The company additionally not too long ago made strategic adjustments when it comes to the corporate’s management so as to chase aggressive development targets.
The corporate began in 2010 with a tiny crew and has immediately grow to be one in every of India’s prime content material advertising businesses that’s recognized for robust content material manufacturing, digital advertising, Search engine marketing-driven advertising technique. Their motto is crafting distinctive digital journeys by providing distinctive advertising options that assist companies join with their viewers and obtain actual visibility and development. Armed with a decade of expertise, they’ve constructed a set of processes that works.
Talking on the event, founder and CEO, Payel Mukherjee, says, “Twelve years in the past, Justwords was began with just one mission in thoughts – create higher content material and make it tremendous straightforward for companies to entry content material and use it to for extra development. Again then, content material advertising was at its infancy in India. We have been one of many only a few gamers who have been promoting such a service and it was not straightforward to persuade a buyer to pay nicely for content material. Greater than a decade later, content material advertising has grow to be a craze and I’m so grateful that we may overcome all hurdles to see today. As we speak, despite the fact that Justwords is a worthwhile content material marketing-led digital company that providers dozens of shoppers throughout geographies, we’re nonetheless captivated with advertising the way in which we have been on Day One. It’s fascinating how content material and its advertising preserve evolving, however what stays fixed is highly effective story-telling to your viewers. We attempt to by no means ignore that.”
Over the past decade, Justwords has labored with among the greatest manufacturers within the nation — Nestle, Hero Fincorp, HDFC Ergo, and BCG, Oyo, HSBC, Alibaba Group and many others. However they’ve additionally labored on area of interest manufacturers and startups — from Housing.com to fintech startup Paytabs; to not point out the handfuls of small companies whose complete trajectory has remodeled after Justwords introduced house the ability of content material advertising of their enterprise. They’ve additionally picked up two prestigious awards from Google for 2 consecutive years.
Earlier than the pandemic hit, Justwords helped put collectively a content material hub for one in every of Nestle’s greatest digital asset – AskNestle – which received a Bronze on the World WARC Awards 2020.
Mukherjee attributes the company’s success to primarily 3 elements.
“We have been one of many earliest gamers within the content material advertising trade, understanding the deep connection that content material and Search engine marketing had in digital advertising. We have now managed to arrange a system and a set of processes that works and delivers outcomes.
“Secondly, we’ve a superb crew of entrepreneurs, who can develop methods and implement campaigns which are data-based and therefore are vulnerable to ship outcomes. We have now a superb crew that understands Content material advertising and Search engine marketing, which makes us a formidable crew.
“Thirdly, we’re extraordinarily buyer focussed. We exit of our strategy to make the client comfortable. If we take up a mission, we ensure that we ship. If we can’t, we’re sincere about it. Our common buyer retention fee is round 3-4 years, which we expect is fairly nice. We’re by no means dishonest with our prospects. In the event you assume to your prospects, they comprehend it.”
To have fun its 12th anniversary, the corporate has launched a brand new brand, and also will be contributing in its personal strategy to giving again to the society.
Justwords is a content-driven digital advertising company primarily based in Gurgaon. The company is likely one of the oldest and most trusted digital advertising businesses in India recognized for cutting-edge content material advertising and Search engine marketing campaigns which have received awards. With shoppers in B2B and B2C, and throughout numerous verticals, Justwords has accomplished 12 years within the trade. The company affords content material, Search engine marketing, content material advertising providers, social media, and design, all pushed by a robust customer-focussed method.
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