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McDonald’s new identify, emblem in Russia revealed! Will burgers get costly? Examine right here | Corporations Information

New Delhi: Eating places working beneath the McDonald’s QSR chain opened their doorways in Moscow as soon as once more on Sunday, with a brand new identify: Vkusno & tochka, which interprets as “Tasty and that’s it”. After the US burger big turned its again on Russia over what Russia phrases a “particular army operation” in Ukraine, the brand new daybreak for Russia’s fast-food sector will see 15 renamed places open in and across the metropolis.

The reopening of the eating places, which got here three many years after McDonald’s initially opened in Moscow in a symbolic thaw between East and West, is perhaps a litmus take a look at for Russia’s financial system’s means to turn into extra self-sufficient and defy Western sanctions. (ALSO READ: Anand Mahindra shares cute video of elephant’s birthday, web reacts) 

Who purchased McDonald’s Russian operations? 

Alexander Govor has acquired McDonald’s Russian operations. He’s a neighborhood businessman and was already working 25 eating places within the Siberia area. He’s a McDonald’s licensee since 2015. He has purchased McDonald’s 850 Russian eating places and can now function them beneath a brand new identify. (ALSO READ: Chinese language agency Tencent buys stake value Rs 2060 crore in Flipkart from Binny Bansal) 

Govor stated the corporate employs 51,000 folks. “The company requested me to, to begin with, maintain the headcount, to offer folks with work. That’s what I’m going to do,” he added.

Future Plans 

Oleg Paroev, chief government of Vkusno & tochka, stated the corporate was planning to reopen 200 eating places in Russia by the tip of June and all 850 by the tip of the summer time, in response to a Reuters report. 

“Our objective is that our friends don’t discover a distinction both in high quality or atmosphere,” Paroev informed a media convention in what was once the primary McDonald`s restaurant that opened in Soviet Moscow in 1990.

Why did McDonald’s depart Russia? 

McDonald’s give up operations in Russia within the wake of the nation’s invasion of Ukraine, following quite a lot of different American and European firms which have made the identical determination. 

Will Vkusno & tochka serve Massive Mac and Blissful Meal? 

McDonald’s retains its logos in Russia. In consequence, the brand new proprietor received’t be unable to serve the meals objects, together with widespread objects just like the Massive Mac and Blissful Meal.

Will Vkusno & tochka change interiors of McDonald’s? 

No, Vkusno & tochka will maintain its previous McDonald`s inside, Nevertheless, it would take away any references to its earlier identify. 

Will burgers get costly? 

Paroev acknowledged that the corporate would keep “low-cost costs,” however wouldn’t rule out a minor enhance within the foreseeable future. 





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